Meet the Heart behind Pretty Sorted ...

Born in Calcutta and shaped by Bombay, my journey has always been a blend of tradition, ambition, and a relentless desire to grow. I'm an Aries at heart—driven, passionate, and always dreaming a little bigger than what seems possible.

I started working at a young age, learning early on that success isn't something you're handed—it's something you build, one experience at a time. From sales roles to working alongside fashion designers in the world of jewelry, I discovered a love for beauty, craftsmanship, and the confidence that comes from feeling your best.

As my career evolved, so did my ambitions. I found my place in the beauty industry, spending years learning, growing, and leading teams across salons and luxury retail. Along the way, I had the opportunity to work with some of the most respected names in beauty, fashion, and cosmetics, gaining invaluable experience in customer service, leadership, artistry, and brand building. I also pursued my passion for lash artistry and education, continuously investing in learning and refining my craft.

But behind every role and every achievement was a dream that never left me—the dream of creating something that felt truly my own.

The journey from Calcutta to Bombay taught me resilience, adaptability, and the courage to embrace change. Every city, every challenge, and every chapter added a new layer to who I am today. What remained constant was my love for helping people feel confident, beautiful, and seen.

That passion became the foundation of Pretty Sorted.

Pretty Sorted was created for women who appreciate elegance, confidence, and the power of thoughtful details. It's a reflection of everything I've learned throughout my journey—a celebration of femininity, individuality, and self-expression. More than a jewelry brand, it's a reminder that style isn't about following trends; it's about owning who you are.

If my journey has taught me anything, it's that dreams don't come with perfect timing, perfect conditions, or perfect plans. They begin with belief, grow through perseverance, and become reality through action.

This brand is a piece of that dream—and I'm so glad you're here to be part of it.

Love & Light ,

Maddhuri K Verma.